The Game Changing Attorney, authored by Michael Mogill, is far more than a book—it’s a strategic blueprint for lawyers who are ready to stand out in a saturated legal market. This isn’t about dry legal theory or outdated advertising tactics. It’s about building a bold, differentiated, and dominant law firm by leveraging branding, marketing, leadership, and client experience as powerful tools for long-term success.
For law firm owners, solo attorneys, or anyone in the legal industry who wants to take their business to the next level, this book offers a candid, actionable, and often eye-opening perspective on what truly drives growth in today’s ultra-competitive landscape.
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A Message to Lawyers: Competing on Expertise Alone Is No Longer Enough
Michael Mogill’s central argument is simple but hard-hitting: being a “good lawyer” is not enough anymore. In an industry where thousands of attorneys have similar credentials and qualifications, what separates winners from the forgotten is visibility, positioning, and brand.
He emphasizes that clients aren’t always picking the “best” attorney—they’re choosing the one they remember, relate to, and feel confident in. That means your brand, marketing presence, and how you communicate your value can matter more than your actual courtroom skills.
This core truth forms the foundation of The Game Changing Attorney: if you want to dominate, you must think like an entrepreneur, not just a legal practitioner.
Marketing That Actually Works for Law Firms
Unlike generic marketing books, Mogill provides marketing strategies tailored specifically to the legal world. He dives deep into:
Social media positioning to humanize attorneys and make them more relatable
Differentiation—how to stand out without gimmicks or ethical gray areas
Mogill speaks from experience, drawing on his work with hundreds of law firms through his company, Crisp Video, one of the top legal marketing agencies in the U.S. He breaks down what he’s seen work and what’s a waste of time and money.
The Power of Storytelling and Personal Branding
A key takeaway from the book is the importance of authentic storytelling. Clients don’t hire firms—they hire people. Mogill teaches readers how to craft a compelling origin story that connects emotionally with potential clients.
He encourages attorneys to show vulnerability, personality, and passion—elements often missing from stiff legal branding. Whether through video, content, or even courtroom presence, your personal brand becomes a strategic asset.
This approach not only attracts better clients but also creates loyalty, referrals, and long-term relationships. It turns your firm into a recognizable brand, not just a legal service provider.
Leading with Vision and Culture
Beyond branding, The Game Changing Attorney dives into leadership and team building. Mogill believes that growth begins from the inside out. He challenges law firm owners to develop a strong internal culture, clear core values, and a team aligned with their vision.
Key themes include:
Creating accountability systems and measurable performance standards
Building a team that operates like a high-performance business, not a traditional law office
This is essential reading for attorneys who feel overwhelmed, overworked, or stuck in reactive mode. Mogill's strategies help firm owners transition from technicians to visionary leaders.
Breaking the Mold in a Traditional Industry
What sets this book apart is its bold tone and unapologetic mindset. Mogill doesn’t sugarcoat the challenges lawyers face. He pushes readers to break free from the outdated models of legal marketing and firm management.
He tackles common excuses: “We don’t do things that way,” “That won’t work in my practice area,” or “Our clients don’t care about branding.” Each chapter challenges limiting beliefs and replaces them with real-world success principles drawn from both the legal world and high-performing businesses outside it.
The message? If you want different results, you need to think differently.
Practical, Actionable, No-Fluff Advice
While the book is inspiring, it’s also tactical. Mogill includes exercises, frameworks, and tools to help readers implement what they’ve learned. Whether you’re building your first marketing campaign or trying to scale your team, you’ll find step-by-step guidance:
How to design video content that converts
How to measure ROI on branding investments
Each strategy is backed by real examples and data, not just theory.
For More Than Just Trial Lawyers
Although trial attorneys may benefit the most from Mogill’s insights (especially those relying on high client volume and visibility), this book applies to nearly all practice areas, including:
Criminal defense
Immigration
Family law
Estate planning
Any lawyer who wants to build a brand, grow a firm, and gain a competitive edge will find massive value here.
Final Thoughts
The Game Changing Attorney is not just a book it’s a wake-up call. Michael Mogill has crafted a guide that challenges the status quo and gives attorneys the tools to grow thriving, impactful firms in a noisy, crowded market.
It’s for the ambitious.
The bold. The attorneys who aren’t content with average.
Whether you're just starting your firm or scaling past seven figures, this book will help you rethink everything marketing, leadership, and growth and come out stronger, smarter, and more memorable.